You maybe asking yourself what is Lifestyle photography? My own take on lifestyle photography is a mix of authentic and staged photographs. What I am shooting could actually happen in real life (this is the core definition of “lifestyle”), During a session, I create a diversity of opportunities that will generate real-life types of images which might not have spontaneously happened at that specific moment if I hadn’t been there to jump-start them. Like in classic portraiture, I try to control a few things: light is the main one (I choose where I shoot to get the best light possible), location (I might move items or furniture to get a better shooting environment), and action. This includes branding photography and Corporate Head-shots.